What is digital signage?
Digital signage are electronic displays that businesses (of any industry) can use to share information, advertisements, and messages. With bright colours, moving graphics, and eye-catching content – it’s a simple and effective way to grab attention and market to your audience. The best part? You can update it in seconds – whether it’s a promotion, seasonal campaign, or a time-sensitive message.
What makes up a digital signage solution
Display screen – the hardware that shows your content. Options include LCD, LED, projection, or video walls (available in various sizes). Commercial-grade screens are built for long-term use and differ from consumer TVs. Consult a reseller to find the best fit for your needs.
Digital signage software – platforms like Fusion Signage enable you to easily create, schedule, and update your content in minutes – removing the need for manual updates via a USB.
Media player – the device that runs your digital signage software and sends content to the screen. It can be built into the screen (internal media players or System on Chip – SOC) or a separate device (external media players that connect to the screen via HDMI). Brands like Philips, Samsung, and LG offer built-in options, while external players can be Android-based (or any type). A reseller can help figure out what’s best for you.
Content – images, videos, any other media you want to display.
Internet connection – necessary for setting up and updating content. A stable WiFi or ethernet connection ensures your screens stay synced with your digital signage software. But don’t worry – if internet drops out, your screens will continue to play your last updated content.
A commercial-grade investment
Implementing digital signage often requires technical expertise for proper setup and installation. We recommend working with a qualified reseller or integrator to ensure your solution is designed correctly and remains reliable for years to come.
Handy hint – to learn more about resellers and how they can assist you, check out our help guide here.